GEO - optimising websites for AI (ChatGPT, Gemini, etc.) A new era of website customisation

With the growing popularity of generative artificial intelligence (gen-AI), the technical aspects of search engine optimisation are taking on a new dimension. GEO - Generative Engine Optimisation - is becoming an indispensable part of SEO strategies, combining classic optimisation principles with modern AI requirements. In this article, we will discuss the key issues related to the technical optimisation of websites, which enables not only the rapid generation of responses by chatbots and AI Overview systems, but also the comprehensive handling of user queries.

Optimising your website for AI. Will a robot eat rusks?

Fast content generation and visual support. I have unlocked the content stream and publish 30-60 blog articles per month.

Modern AI systems, such as chatbots (e.g. ChatGPT from OpenAI) based on generative artificial intelligence, operate in almost real time. The responses generated by AI Overview systems require not only text processing, but also the ability to present graphics, links and sometimes even comparisons. To reach this level, large language models need to have access to reliable information sources and well-optimised content, which highlights the importance of the technical side of site optimisation.

Integration with Google Search Essentials

Google's official documentation emphasises that no additional action should be taken beyond the standard Google Search Essentials guidelines. This means that technical optimisation - including but not limited to page load speed, content accessibility and code structure - is a key element influencing how a domain is used within AI Overview. In practice, adopting standard SEO best practices translates directly into the effectiveness of AI systems in generating responses.

The importance of page loading speed. Fast bill

User Centered Content. User Centered Content as User Centered Design

A 2016 Google study showed that 53% of mobile users abandon a page whose all resources are not loaded within 3 seconds. This statistic is not losing its relevance, and with the rapid development of technology and user expectations, page load speed has become one of the most important optimisation parameters.

Speed update - Google's algorithm evolution. Slow dies... on the second page of the SERPs

Google has introduced a number of updates over the past few years, one of the key ones being the so-called Speed Update. This update was aimed at adapting the search engine's algorithms to meet the growing expectations of site speed and efficiency. Sites that load quickly and efficiently are not only more user-friendly, but also gain a competitive advantage in search results, especially in the context of generative AI systems.

Key technical aspects of GEO. GEO-tech - sounds like a surveying company....

For a site to be fully utilised by generative systems, it must meet several key technical criteria:

Indexing. My articles index in less than 24 hours. This is important for hot and seasonal topics

Content indexing optimisation is the foundation of GEO. When crawling the content of a site, language models need to ensure that all relevant information is readily available and properly categorised. Proper management of the sitemap, robots.txt files and regular content updates affect the effectiveness of indexation by search engine robots.

Content rendering

Research indicates that 88% of the content processed by AI Overview systems comes from HTML. It is therefore essential that the content is available in a format that does not require intensive processing by JavaScript. The use of static HTML snippets instead of dynamically generated JS not only ensures better performance, but also the stability of indexation results.

Charging speed

As we mentioned earlier, page loading speed is one of the most important factors affecting user experience and the effectiveness of AI systems. Pages optimised for speed are favoured by search engine algorithms, resulting in better visibility and more visits.

Site architecture

An optimised site structure is crucial not only for indexing robots, but also for users using advanced search systems. A clear and logical architecture facilitates navigation, which is essential in the context of generative language models that need to find relevant information quickly.

Structural data

The implementation of structured data schemas informs robots about the content of a page, enabling snippets to be displayed in search results and AI Overview systems. Correct implementation of structured data allows for the display of additional information such as ratings, reviews or contact details, which significantly affects the attractiveness of the page presentation.

The future of technical optimisation in the age of AI. Will AI swallow everything and slow everyone down?

With the growing importance of generative artificial intelligence, technical optimisation of websites will continue to evolve. It is expected that in the future:

• Developments in natural language processing (NLP) - Language models will increasingly understand context and user intent, forcing an even greater focus on content quality and accessibility.
• Greater visual integration - With the development of visual content analysis tools, optimisation will not just be about text, but also about graphics and video. Pages must be prepared to load quickly and display different media formats correctly.
• Automated optimisation - With the development of AI tools, automated technical optimisation tools will be able to monitor and adjust the site in real time, minimising response time to the changing requirements of search engine algorithms.

Summary

The technical aspects of GEO indicate that traditional SEO principles must be adapted to the new challenges of generative artificial intelligence. Loading speed, optimal indexing, proper content rendering, clear page architecture and the implementation of structured data are all elements that determine whether a site will be effectively served by modern AI systems.

In the face of dynamic changes in the search engine market, site owners and SEO specialists should pay particular attention to the technical aspects of optimisation in order to meet the expectations of both users and increasingly demanding algorithms. Adapting to new technologies and continuously improving optimisation standards are the key to success in the generative AI era.

ICEberg CMS 5 in GEO strategy. As befits a leader

How can ICEberg CMS 5 help with the technical optimisation of the site in the context of generative engine optimisation?

Generating clean HTML code. Let's be purists

In an era where as much as 88% of the content used by AI systems comes from HTML code, it is crucial that the site presents optimised, semantic and static code. ICEberg CMS 5:

• Minimises excessive use of JavaScript: Enables pages that are primarily based on pure HTML, which facilitates rendering and indexing by search engine robots and AI models.
• Optimises code structure: Thanks to its well-thought-out architecture, the system enables clear data structures, which in turn results in better interpretation of the content by language models.

High performance and fast loading. We like fast and efficient

Page loading speed is one of the most important factors affecting both the user experience and the effectiveness of generative systems. ICEberg CMS 5 supports this aspect through:

• Built-in caching mechanisms: The system can dynamically manage the cache, which reduces page loading times and improves responsiveness.
• Resource optimisation: The CMS makes it easy to implement strategies to minimise the size of uploaded files and optimise graphics and multimedia, resulting in faster content rendering.

Ease of integration of structured data

Structured data (e.g. JSON-LD schemas or microdata) are essential for the correct interpretation of content by search engine robots and AI models. ICEberg CMS 5 offers:

• Simple schema implementation tools: Built-in modules make it easy to add structured data, ensuring that search engines and AI systems receive complete information about the content of a page.
• Process automation: With automation, the data is implemented without manual intervention, reducing the risk of errors and speeding up the optimisation process.

Friendly architecture and indexing

ICEberg CMS 5 is designed for clarity and ease of content management, which directly affects:

• Indexing optimisation: The well-thought-out site structure makes it easier for search engine robots to access all relevant elements, improving indexing efficiency.
• Better navigation: Thanks to the clear division of content and the logical structure of the site, both users and AI systems can more easily find the information they need.

Compliance with Google Search Essentials guidelines. Uncle Google makes the rules here!

Google makes it clear that basic technical optimisation guidelines (such as correct HTML rendering, page load speed or implementation of structured data) are crucial to a domain's visibility in AI Overview systems. ICEberg CMS 5:

• Meets industry standards: Its architecture follows Google's guidelines, which means that implementing this CMS helps to keep the domain on a high technical level.
• Minimises the need for additional interventions: With a solid SEO foundation, site owners can focus on creating valuable content, confident that the technical aspects of optimisation are properly addressed.

Summary

ICEberg CMS 5 is a state-of-the-art tool that comprehensively supports the technical optimisation process of a website in terms of generative engine optimisation (GEO). Thanks to the use of pure HTML, caching mechanisms, integration of structured data and compliance with Google guidelines, the system enables the creation of pages that load quickly, are easily indexed and fully adapted to the requirements of modern AI systems. As a result, ICEberg CMS 5 provides valuable support for SEO specialists and site owners who want to maximise their search engine visibility and the response generation efficiency of AI-based tools.

With these solutions, ICEberg CMS 5 not only improves the user experience, but also ensures that the site is optimised for use by generative language models, a key element in the era of modern SEO technologies.

Use of ICEberg CMS 5 in the GEO strategy

ICEberg CMS 5 is a state-of-the-art tool that, thanks to its architecture and functionalities, provides ideal support for GEO. The system enables the creation of technically optimised pages, which is crucial in the era of generative AI, and also supports the automation of the content creation and publication process.

Benefits of using ICEberg CMS 5:

• Clean and optimised HTML code: Minimising excessive use of JavaScript translates into faster rendering and better indexation of content by AI systems.
• Built-in caching and resource optimisation mechanisms: Speed up page loading, which is a critical factor in the user experience.
• Easy integration of structured data: Automatic schema implementation supports correct interpretation of content by search engine robots.

What content to create? I can't do it all!!!

In the context of GEO, it is important that content is not only attractive to users, but also optimised for the requirements of generative systems. Here are some types of content to consider:

• Expert articles and topical blogs: Publish in-depth analyses, tutorials and case studies that answer specific user questions. OpenAI and competitors like the meat - valuable, calibrated, unique, extended content that provides value. They are increasingly able to distinguish between it and junk - especially that created only with the help of AI and on a massive scale - duplicating other content. Content without value will not find a place in GEO's results as sources, recommended solutions, recommended performers.
• Infographics and visuals: Visually enriched content captures attention and helps AI models process information faster.
• Video and multimedia: Short instructional videos or presentations that further complement textual content.
• FAQ and Q&A sections: Automatically generated answers to frequently asked questions that facilitate user interaction and improve positioning in search results.
• Dynamic content: Updated data or summaries that, thanks to integration with AI tools, can be automatically adapted to current trends and queries.

In other words - it seems that AI, like Google, likes valuable, unique content. You can create (and optimise) these with AI, but remember that they ultimately need to be largely human-edited and of high value. Experts say that with AI the focus on the content quality graph will shift (average quality will increase) - it will no longer be symmetrical i.e. there will be almost no lowest quality content - there will be a lot of average quality text - so the expectation of quality will increase. You just have to create better content....

Automating content creation. Content doing itself?

ICEberg CMS 5 allows you to implement solutions that automate the content creation and optimisation process. Here are some key takeaways:

• Integration with the generative artificial intelligence API: Enables automatic generation of article drafts, product descriptions or blog posts. AI models can create drafts or entire pieces of content (depending on the strategy adopted), which editors then just refine. Keep in mind, however, that content created only by AI will have little uniqueness, may be of low quality for the user, and Google may rank it badly (creating a ranking or SERP).
• Templates and dynamic modules: You can create ready-made templates and widgets in the CMS that automatically retrieve data (e.g. from modules) and update content.
• Publication scheduling: Automation of the publication cycle that allows fresh content to be made available on a regular basis, resulting in better indexing by search engines.
• Automatic SEO optimisation: Tools built into ICEberg CMS 5 analyse content for SEO, suggesting optimisation of headings, metadata or internal linking.
• Internal linking automation: ICEberg CMS 5 has an automatic internal linking module built into the website. You define a word, a link. We help you determine the method of link placement in the content (to start with, we provide you with a proven, ready-made algorithm taking into account, for example, how many link phrases appear in the content, in which types of sub-pages, in which places and at what distances from each other. In this way, you can, for example, if you have a website with 5,000 offers (products, training courses, events, etc.) in one place, link to a phrase in the entire site in a matter of seconds. This is the only way you will be able to deploy links in your content in a "natural" way and manage them quickly and efficiently.

Sections for published blog entries

In order to make blog posts comprehensive and friendly for both users and AI systems, it is worth taking care of the following sections:

• Headline and introduction: A clear, attention-grabbing title and a concise introduction that identifies the topic and key points.
• Main content: Divided into logical sections using H2 and H3 headings. Each section should be dedicated to a specific aspect of the topic.
• FAQ section: Answers to frequently asked questions that can be automatically generated based on analysis of popular queries.
• Case studies and examples: Practical application examples, customer feedback and research findings that build credibility.
• Call-to-Action (CTA): A clear call to action, such as signing up for a newsletter, downloading an e-book or contacting the sales department.
• Structured data: Implementation of schemas to help search engines display rich results (rich snippets).

Kluczowe elementy landing page

A landing page is a company's business card on the internet, so it must be optimised for GEO. Here's what to look out for:

• A compelling headline and a unique value proposition (USP): Clearly communicating what the company offers and why you should use it.
• Visual optimisation: High-quality graphics, video and animations that reinforce the message and engage visitors.
• Fast page loading: Minimisation of resources, implementation of caching and optimisation of multimedia.
• Clear structure and intuitive navigation: Makes it easier for users to find the most important information and increases conversion rates.
• Social proof: Customer reviews, testimonials, case studies and certificates to build trust.
• Strong call to action (CTA): Contact forms, 'Call now' or 'Make a consultation appointment' buttons that are visible and easily accessible.

Customer acquisition using GEO with ICEberg CMS 5. A robo-assistant who doesn't go on L4

In order for a company to successfully acquire customers through a GEO strategy, it is worth applying the following measures:

• Optimise content for AI-generated queries: With ICEberg CMS 5, content is prepared according to the requirements of search engines and AI systems, which increases the chance of appearing in generative responses. In particular, as part of the content creation process with AI (if you create content with ICeberg CMS 5 ) or the optmisation process itself for published content - use optimisation functions with prompts focused on the GEO target. (ICEberg CMS 5 has a built-in prompt database and integration with AI. When optimising, you can select an optimisation target and the built-in prompts will ensure that the result meets the defined target. You can also select several targets at once - e.g. GEO and conversion. Feel free to experiment. You can also edit the prompts yourself.
• Regularly analyse and update content: Use automated tools to monitor the effectiveness of your content and make adjustments on the fly.
• Integration with analytics tools: Track user behaviour, analyse conversions and optimise marketing activities based on the data collected.
• Personalisation of the user experience: Dynamic customisation of content based on audience preferences and market segmentation.
• Using the landing page as the hub of marketing campaigns: Directing traffic from campaigns (e.g. Google Ads, social media) to optimised pages that encourage visitors to convert through fast indexing and clear content.

Summary

ICEberg CMS 5 is a powerful tool that enables a comprehensive GEO strategy. Marketers, companies and agencies can use its functionalities to:

• Create valuable, optimised content.
• Automate content generation and publication processes.
• Building blog posts and landing pages that are both user- and AI-friendly.
• Acquiring customers through improved visibility in search results and dynamically adjusting offers to market expectations.

With ICEberg CMS 5, businesses can harness the full potential of GEO, building a strong online presence that translates into real business results and increased customer numbers.

This comprehensive approach allows the use of modern technology and SEO tools, which in the generative era of AI is key to market success.

GEO Agency

As generative artificial intelligence technology redefines the way we search for information and communicate with users, marketing agencies and companies must adopt new optimisation strategies. Krakweb stands out as an agency that not only understands the challenges posed by GEO (Generative Engine Optimisation), but also knows how to leverage these technologies to make its clients' online activities more effective in real terms.

Strategy GEO

Krakweb has been consistently developing its offering, implementing solutions that allow content to be quickly adapted to the requirements of AI systems. In an era when responses generated by large language models need to be not only relevant, but also rich in content and multimedia additions, the agency has set its sights on:

• Technical optimisation of websites: Working with tools such as ICEberg CMS 5, Krakweb ensures that sites are based on pure HTML, while minimising the burden of excessive use of JavaScript. This makes it easier for AI models to index and parse content.
• Loading speed and responsiveness: In an era of increasing user expectations, website loading time is becoming one of the most important parameters. Krakweb uses advanced caching and resource optimisation mechanisms, which translates into better positioning in search results.

ICEberg CMS 5 - a key element of Krakweb implementations

One of the pillars of the GEO strategy used by Krakweb is the integration with modern CMS systems such as ICEberg CMS 5. With this tool, the agency can:

• Automate the content creation process: The use of a generative artificial intelligence API allows the creation of draft articles, blog posts or product descriptions, which are then refined by experts.
• Dynamically update information: Automatic templates and modules allow new content to be published regularly, resulting in better indexing and greater visibility in search systems.
• Implement structured data: The implementation of data schemas (e.g. JSON-LD) enables precise communication of site content to search engines, resulting in richer search results and a better user experience.

How Krakweb is helping clients attract new customers

Krakweb Agency focuses on a comprehensive approach to GEO strategy, which includes not only technical optimisation, but also creative and content creation:

• Creating valuable content: Krakweb promotes the publication of expert articles, case studies, infographics and videos that respond to real user needs. This content is tailored to generative AI algorithms, which increases the chance of the page appearing in AI Overview results.
• Segmentation and personalisation of messages: Thanks to advanced analytical tools, the agency accurately identifies target groups and tailors messages to specific customer needs, resulting in higher conversion rates.
• Comprehensive landing page optimisation: Krakweb ensured that the landing pages were not only aesthetically pleasing, but above all functional. Key elements such as an eye-catching headline, unique value proposition, fast loading and strong calls to action (CTAs) form the foundation of an effective marketing campaign.
• Automate content publication and updates: Implementing publication schedules and tools to automatically analyse the effectiveness of content enables rapid response to changing trends and market needs.

Examples of applications and benefits for customers

Companies that have chosen to work with Krakweb see a significant increase in search engine visibility and better sales results. By using the GEO strategy based on ICEberg CMS 5 and comprehensive optimisation activities, the agency's clients gain:

• A higher number of organic visits: Improved page quality and loading speed result in better positioning in search results.
• Higher conversion rate: Personalised content and optimised landing pages attract the attention of potential customers and effectively encourage further action.
• Building a strong online brand: A consistent presence in AI-generated results builds brand authority and credibility, which translates into long-term success.

Summary

Krakweb, as a GEO agency, demonstrates how modern technologies and SEO tools can support business development in the age of generative artificial intelligence. Integration with ICEberg CMS 5, automation of content creation processes and comprehensive technical optimisation of websites are just some of the elements that set Krakweb apart from its competitors. With a holistic approach, the agency effectively helps companies increase online visibility, attract new customers and build a strong presence in the rapidly changing digital environment.

For businesses looking for a partner that not only understands the complexities of modern search algorithms, but can also implement effective GEO strategies - Krakweb becomes a natural choice, combining expert knowledge with practical solutions that deliver real business benefits.